Platform Features
One App. Every Local Business.
Zero App Fatigue.
Customers already have Brick N Mort on their phone. Your business becomes a destination inside it – with the discovery, loyalty, AI marketing, and real POS integrations to turn that visibility into repeat revenue.
The Biggest Differentiator
Customers Don’t Need a Restaurant App, a Salon App, and a Gun Shop App
They install Brick N Mort once. Every business – restaurant, salon, gun shop, coffee shop, boutique, pet store – becomes a destination inside the app your customers already have, the way a store becomes a destination inside a mall. No app-store detour, no forgotten install, no fighting a dozen other icons for space on a home screen that ran out of room years ago.
One Download
Customers already have the app. You don’t have to convince anyone to install anything new.
Instant Destination
Your business gets its own experience and functionalities on day one – no distribution problem to solve.
No Home-Screen Fight
You’re never the app that gets deleted to make room for something else.
Category 1
Get Found
Before a business can keep customers coming back, it has to be found by new ones. These are the tools that turn nearby foot traffic and idle searching into first-time visits.
Nearby Discovery
Customers standing three blocks away, killing time near a mall, or new to the neighborhood find your business by real-time proximity – the same way they’d find a nearby gas station, built instead for discovery. You show up in front of people close enough to walk in today.
A tourist finds your coffee shop near their hotel. A shopper finds your boutique between errands. Someone new in town finds a salon taking walk-ins today.
AI Conversational Search
Customers don’t search in keywords – they ask questions. Type “a vegan breakfast,” “a pet groomer open now,” or “chicken without peanuts,” and Brick N Mort’s AI matches real menu items, products, and services to what was actually asked.
“A boutique that sells farmhouse decor.” “A gun shop with concealed carry classes.” Real questions, real matches – not keyword luck.
QR Discovery & Onboarding
A walk-in customer won’t stop to search an app store. A QR code on a table, counter, or receipt drops them straight into your business page – menu, services, loyalty enrollment and all – in five seconds.
Table QR opens a restaurant’s live menu. Counter QR enrolls a furniture store customer in rewards. Receipt QR gets a pet store shopper their next stamp.
Category 2
Engage Customers
Getting found once is a start. This is what keeps a business top of mind between visits – and gets customers doing the marketing for you.
Customer Communities
Word of mouth is the highest-trust marketing a local business has, and it usually disappears into a private text thread. Customers post photos, leave comments, and share their visit right on your page – a visible, ongoing advertisement that compounds instead of vanishing.
A diner posts their plate at a restaurant. A customer shows off a new cut at a salon. A buyer shares their new couch from a furniture store.
Dynamic Content
Whatever “menu” means for your business – food, services, inventory, events, specials, news – one flexible content engine handles it, updated live from your phone in seconds. Every business gets a page that reads like it was built specifically for it.
A coffee shop posts today’s roast. A gun shop lists new inventory and class dates. A pet store runs a weekend adoption event.
Push Notifications & News
The lock screen is the highest-attention real estate a business will ever get. Targeted alerts and a business news feed reach customers directly – segmented by visit history, loyalty tier, or location – in minutes, not whenever they check a feed.
A salon fills a last-minute cancellation. A coffee shop announces a new drink. A service business reminds customers of an appointment.
Category 3
Increase Revenue
Discovery and engagement matter because they lead here: more visits, higher spend per visit, and a reason to come back sooner.
Loyalty & Rewards
Each business configures its own points, stamp cards, or tiered membership – the rules, rewards, and redemption are entirely business-owned. Points earned at your counter are never worth the same at the competitor down the street.
A coffee shop’s tenth drink is free. A salon tier unlocks a free add-on. A gun shop rewards range-day frequency with an ammo discount.
Coupons, Gift Cards & Ride Vouchers
In-app coupons and digital gift cards handle the offer and the gifting. Built-in Uber voucher campaigns can even cover a customer’s ride – removing distance and “I don’t want to drive” as reasons not to visit.
A gift card gets someone their first visit to a boutique. A coupon fills an off-peak salon hour. An Uber voucher gets a customer to a furniture store without a truck.
Referral Sharing
Your best customers already tell their friends about you. A shareable referral link rewards both sides on the new customer’s first visit – turning invisible word of mouth into a trackable channel.
A pet store customer refers a fellow dog owner. A coffee shop regular brings in a coworker. A service business client refers a neighbor.
Category 4
Save Time
Owner-operators don’t have a marketing department. This is the marketing department.
AI-Generated Content
Upload a menu, a product list, or a photo, and AI writes the description, the promotion, and the search-friendly copy – ready to approve in one tap. Every item gets professional copy without losing an evening to it.
A boutique uploads new arrivals and gets product copy instantly. A restaurant gets a menu description from a dish photo. A furniture store gets SEO-ready listings.
Scheduling & Automation
Happy hour, a holiday sale, a Friday trivia night, a limited-inventory drop – schedule it once with an automatic start and expiration, and it runs itself. Nothing embarrassing stays live after it should have ended.
A restaurant automates weekly happy hour. A coffee shop schedules a seasonal launch. A gun shop auto-expires a sale the moment stock runs out.
POS Sync
Toast and Clover integrations keep pricing, availability, and inventory synced automatically – no double data entry, and what customers see always matches what’s actually available.
A restaurant’s Toast menu updates the app automatically. A retail store’s Clover inventory count updates availability in real time.
Category 5
Know Your Customers
Not analytics for its own sake – the specific data that tells a business who to talk to, and what to say.
Customer Groups
Create custom groups – a bowling league, a police department, VIP members, teachers, employees of the office next door, a whole neighborhood – and run promotions visible only to that group.
A coffee shop gives teachers a standing discount. A gun shop offers a police-department range rate. A salon runs a monthly VIP-only event.
Geo-Targeting
The customer walking past your door right now is worth more than a hundred people ten miles away. Target promotions by real-world location – downtown, a shopping center, near a specific park.
A restaurant targets people near a downtown event. A boutique targets shoppers already in the shopping center. A coffee shop targets joggers near the park.
Profiles & Visit History
Profiles capture visit frequency, past redemptions, and loyalty tier – feeding directly into targeting for push notifications and win-back campaigns. Know a first-timer from a regular who’s overdue.
A salon spots a client overdue for a rebooking. A retail store flags top spenders for early sale access. A pet store segments by pet type.
Category 6
Customize Everything
The goal isn’t restaurant software that also kind of works for retail. It’s a platform that feels built around one specific business.
Theme Customization
Colors, layout, and branding on your business page are fully configurable to match your own identity – so a customer recognizes your brand instantly, instead of seeing “another business on this app.”
A boutique’s page uses its own brand palette. A gun shop’s page uses a rugged, dark theme. A coffee shop’s page uses warm, hand-drawn accents.
Product Attributes & Configurable Menus
A gun shop needs caliber and class. A boutique needs size and color. A salon needs service duration and stylist. Configurable fields let every business describe what it actually sells.
A gun shop lists caliber and class per item. A furniture store lists dimensions and material. A pet store lists breed compatibility and age range.
POS & Platform Flexibility
Brick N Mort layers on top of what a business already runs – no forced POS replacement, no re-entering years of data, no retraining staff to go live.
A restaurant keeps its Toast setup exactly as is. A retail store keeps Clover as its register of record. A service business keeps its booking flow.
Built for Any Business That Serves People Face-to-Face
Not just restaurants. Every feature above already works across industries.
Restaurants
Live menu, table QR, happy-hour automation, loyalty stamps.
Retail Stores
Product catalog with real attributes, inventory-synced sales, gift cards.
Boutiques
AI-written product copy, size/color attributes, community photo sharing.
Gun Shops
Caliber/class-specific listings, class scheduling, department & group pricing.
Salons
Service-duration listings, last-minute slot push alerts, VIP tiering.
Coffee Shops
Daily specials as dynamic content, nearby discovery, punch-card loyalty.
Furniture Stores
Dimension/material attributes, Uber vouchers for pickup trips, seasonal scheduling.
Pet Stores
Breed/age attributes, customer groups by pet type, referral sharing among owners.
Service Businesses
Appointment-style dynamic content, geo-targeted promotions, customer history for rebooking.
See Every Feature in a 30-Minute Demo
We’ll walk you through the full platform using your business type as the example – so you see exactly what your customers and your team would see.
No credit card required · 30 minutes · No commitment