A Different Kind of Software
You Don’t Have to Replace Anything to Get This
Brick N Mort is not a point-of-sale system, and it is not trying to be one. It is the customer relationship layer that sits on top of whatever you already use to run your business – designed to help bring customers back more often, not to run your operations.
Two Different Jobs
Point-of-sale software and Brick N Mort are designed to solve two different problems. One runs your business. The other is built to help grow it.
What a POS System Does
- Processes payments and runs transactions
- Manages orders, tickets, and tables
- Runs kitchen, inventory, and staff operations
- Tracks sales and day-to-day reporting
What Brick N Mort Does
- Helps build customer relationships over time
- Supports rewards, loyalty, and promotions
- Connects you to a local community of customers
- Is designed to encourage customers to come back more often
Two Philosophies
Many single-business apps are built the same way: one app, for one business. Brick N Mort was designed differently on purpose.
| Traditional Standalone Business Apps | Brick N Mort |
|---|---|
| One app built for one business | One app designed to be shared across a community of local businesses |
| Customers must find, download, and open a separate app for every business | Customers can download once and discover participating local businesses inside |
| Every business competes for limited space on a customer’s home screen | Businesses are designed to share one platform instead of competing separately for phone storage |
| Adoption depends on convincing each customer to install one more app | Businesses participate in a shared community platform, where customers can use one application to access multiple participating businesses |
| Engagement can fade once the novelty of a new app wears off | The opportunity for customer discovery and engagement can expand as more neighborhood businesses participate |
Where the Capabilities Stack Up
A general look at how standalone, single-business apps typically compare to Brick N Mort’s shared community platform.
| Capability | Standalone Business Apps | Brick N Mort |
|---|---|---|
| Digital menu / product display | Commonly included | Included on all plans |
| Online ordering | Often available | Included on all plans |
| Rewards & loyalty points | Varies – frequently a paid add-on or higher-tier plan | Included on all plans; advanced tiers on Growth and above |
| Push notifications | Available, usually tied to a paid marketing package | Included on Growth plan and above |
| Promotions & special offers | Often available, sometimes bundled with marketing add-ons | Included on all plans |
| Business announcements & updates | Varies by provider | Included on all plans |
| Photo gallery / business profile | Varies by provider | Included on all plans |
| One app across multiple local businesses | Not applicable – built for a single business | Yes, by design |
| Local business discovery | Not applicable – customers must already know the business | Yes, by design |
| Shared community of customers | Not applicable to this category | Yes, by design |
| Designed to help reduce “app fatigue” | Not applicable – each business requires its own install | Yes, for customers already using the app for another business |
| Business keeps its own branding | Yes, within its own app | Yes, within the shared app |
This comparison is intended to describe common characteristics of traditional standalone (single-business) apps as a product category, based on generally available product information. It does not reference or describe any specific company, product, or trademark. Capabilities, pricing, and availability vary by provider, subscription level, and product version, and offerings continue to evolve over time. Brick N Mort plan features are accurate as of the date of publication and are also subject to change; see our Pricing page for current plan details. All trademarks referenced or implied remain the property of their respective owners.
The Customer Experience
The gap between the two models shows up the moment a customer is asked to engage.
Keep What You Already Use
Keep your POS. Keep your payment processor. Keep your kitchen workflow exactly how it is today. Brick N Mort is designed to leave all of that untouched – it adds a customer-facing layer for discovery, rewards, promotions, and repeat visits, on top of what is already working.
Keep Your POS
Keep Your Payments
Keep Your Operations
Add Brick N Mort on Top
The Layer Between Your Business and Your Customers
Much of today’s restaurant technology stops at the transaction. Brick N Mort is designed to start where the transaction ends.
Why Customers Actually Use Brick N Mort
Many customers already have several single-business apps competing for attention on their phone, and over time this can contribute to app fatigue. Brick N Mort is designed to reduce that friction: for a customer who already uses the app for another local business, there may be nothing new to install and nothing else to remember.
The Old Way vs. the Brick N Mort Way
Restaurant App
Coffee Shop App
Salon App
Customers Stop Downloading
One Download
Customer Chooses Your Business
Rewards & Loyalty
Repeat Visits
Customers weren’t being difficult.
They were tired.
”Who Brick N Mort Is Perfect For
Brick N Mort tends to be the best fit for local businesses that already have the basics running and are looking for more from their customer relationships.
Already runs a POS and wants more from it
Wants more repeat customers
Needs a real way to build customer engagement
Wants to run promotions and rewards without extra tools
Wants more visibility in the local community
Wants to reduce friction between first visit and repeat visit
Wants customers to actually use their mobile experience
Wants a simple way to add all of this without replacing what already works
Add Brick N Mort to What You Already Have
No replacing your POS. No rebuilding your operations. Just an additional way to help turn first-time customers into regulars.